Privacy policy

Privacy Policy – MAGNA-TILES

Effective Date: June 10, 2025
Last Updated: May 18, 2026

1. Introduction

MAGNA-TILES® ("we", "us", "our") values your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit https://www.magnatiles.com (the “Site”) or use our services. It also outlines your privacy rights and how the law protects you.

This policy applies to all users, including those in the European Economic Area (EEA), the United Kingdom (UK), California, and other jurisdictions with privacy regulations.

2. Information We Collect

A. Information You Provide Directly

We collect the personal information you voluntarily provide when you:

Create an account or place an order
Subscribe to emails or SMS (via Klaviyo)
Submit a review or user-generated content (via Bazaarvoice)
Contact customer support (via Gorgias)

This may include:

Full name
Email address
Phone number
Billing and shipping address
Payment details (processed securely via Shopify Payments)
Communication preferences
Any content you share with us (e.g., reviews, photos)

B. Information Collected Automatically

When you browse the Site, we automatically collect:

IP address and device/browser type
Cookies and usage data
Shopping and behavioral data (via Shopify, GA4, Clarity, Behold)
Session recordings and heatmaps (via Microsoft Clarity)
*Source: Circana/Retail Tracking Service/Jan-Dec 2024/USD.

C. Information from Third Parties

We may receive information from:

Advertising and analytics partners (Google, Meta/Facebook, TikTok, YouTube)
Shipping and tax integrations (UPS, Avalara)
Customer feedback platforms (Bazaarvoice)

3. How We Use Your Information

We use your data to:

Fulfill orders and provide customer support
Manage your account and preferences
Send transactional or marketing communications (via Klaviyo)
Display customer reviews and UGC (via Bazaarvoice)
Analyze and optimize site performance (via GA4, Clarity)
Personalize marketing and retargeting ads (via Meta, Google, TikTok)
Provide accessible browsing (via AccessiBe)
Manage cookie consent and preferences (via OneTrust)
Comply with legal and regulatory obligations

Legal Bases (GDPR):

Performance of a contract (e.g., order fulfillment)
Consent (e.g., marketing, cookies)
Legitimate interest (e.g., fraud prevention, analytics)
Legal obligation

4. Sharing Your Information

We may share your information with:

Service Providers: Shopify, Klaviyo, Gorgias, AccessiBe, Bazaarvoice, Avalara, UPS, etc.
Advertising & Analytics: Google, Meta, TikTok, Microsoft Clarity
Legal and Regulatory Authorities: Where required by law, regulation, or legal process

We do not sell your personal information.

All third parties are required to respect the confidentiality of your personal data and comply with applicable data protection laws.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to:

Enable key site functions and shopping cart
Remember preferences
Analyze performance and usage
Track marketing and ad performance

Your cookie preferences are managed through our Cookie Consent Tool (OneTrust). For full details, please review our Cookie Policy.

Legal Basis for EU/UK Users: Consent (via OneTrust CMP)
Do Not Track & Global Privacy Control Signals: We honor browser-based opt-out preferences where applicable.

6. Your Rights and Choices

Depending on your jurisdiction, you have the following rights:

For EEA/UK Users (GDPR):

Access your data
Correct or erase data (“right to be forgotten”)
Restrict or object to processing
Data portability
Withdraw consent at any time
File a complaint with your Data Protection Authority

For California Residents (CCPA/CPRA):

Know what personal info is collected, shared, or sold
Request deletion or correction of personal data
Opt out of sale or sharing of personal information
Limit use of sensitive personal information
Non-discrimination for exercising your rights

To exercise your rights or make a privacy request, email us at: info@magnatiles.com

7. Data Security

We implement technical and organizational measures to secure your data, including:

SSL encryption for data in transit
Secure payment processing (Shopify Payments)
Access controls and data minimization
Regular audits and monitoring

8. Loyalty & Personalization Disclosure

Information collected through MAGNA-TILES REWARDS may be used to:

administer loyalty rewards and benefits
personalize customer experiences
improve products and services
deliver promotional communications
analyze customer engagement and purchasing behavior

in accordance with the MAGNA-TILES this policy.

9. Data Retention

We retain personal data only as long as necessary for:

Fulfillment of the purposes described in this policy
Legal and tax obligations
Dispute resolution or contractual enforcement

You may request earlier deletion by contacting us at: info@magnatiles.com

10. Children’s Privacy

This site is not intended for children under the age of 13 (or 16 in the EEA/UK). We do not knowingly collect or process data from minors. If we learn that we have done so unintentionally, we will delete such data promptly.

11. International Data Transfers

Your data may be transferred to and processed in countries outside your country of residence (e.g., Shopify servers in the USA and Canada). Where applicable, we rely on:

Standard Contractual Clauses (SCCs)
Adequacy decisions
Other lawful safeguards

12. Accessibility

We are committed to making our website and privacy disclosures accessible to all users, including those with disabilities. We use AccessiBe and Patrol AI to ensure compliance with WCAG and ADA standards. If you need this Privacy Policy in an alternative format, please contact us at: info@magnatiles.com

13. Changes to This Privacy Policy

We may update this policy from time to time. When we do, we will revise the “Last Updated” date at the top and, where required, notify users of material changes.

14. Contact Us

If you have questions about this policy or your personal data, contact us:
📧 info@magnatiles.com
🌐 https://www.magnatiles.com