MAGNA-TILES Introduces New Sets: Rail Racers 33 and 90-Piece Sets

MAGNA-TILES® Continues Industry-Leading Innovation with Reveal of New Rail Racers at Toy Fair New York 

First Fan-Made Invention Reimagines Ball Runs and Takes Magnetic Building to the Next Level

NEW YORK – March 1, 2025 – MAGNA-TILES®, America’s #1 Magnetic Building Sets Brand¹, is racing into American International Toy Fair with the global reveal of their first fan-made innovation, Rail Racers. Co-developed with Michael Bergmann, dad of 3 and a member of the passionate MAGNA-TILES fan community, Rail Racers is the embodiment of the brand’s anthemic “Build On” campaign, and brings thrilling racing action to the joy of building.

Rail Racers features the first-ever, intuitive magnetic track pieces to create ball runs and racing adventures. Unlike ball runs on the market today, Rail Racers was designed for preschool-aged kids to easily build, without the need for complex pieces and adult assistance. Rail Racers provides endless build-and-play options, and is fully-compatible with all other MAGNA-TILES sets, which makes it easy for families to add to their collections.  

“Rail Racers embodies everything that makes MAGNA-TILES so special—it reflects the strong community built around our brand, the open-ended possibilities of our products, and the creativity they inspire in young children to explore new ways to play,” said Michael Valenta, President at MAGNA-TILES. “As the original magnetic construction brand, we’ve spent over 27 years  redefining the magnetic building category, setting the standard for quality and innovation that parents and educators can trust.  Working hand-in-hand with one of our biggest fans to introduce Rail Racers is an exciting development within our growing MAGNA-TILES portfolio that will inspire a whole new way to play!”

MAGNA-TILES, exhibiting at Toy Fair Booth #2519, invites attendees to discover their award-winning portfolio of magnetic building toys, including the new Rail Racers set. 

MAGNA-TILES® Rail Racers Set

MSRP $39.99 | Ages 3+

Available for pre-order at Amazon and Walmart, coming to retail stores worldwide in July 2025.

Get ready to race with the MAGNA-TILES Rail Racers set, the ultimate build-and-play experience! There are 33 pieces in the set, including:

• 4 Rails
• 1 Ball
• 24 Squares
• 1 Roof Rectangle
• 2 microMAGS ICE Right Triangle
• 1 Classic ICE Right Triangle

All pieces are compatible with all other MAGNA-TILES sets, including fan-favorites like the Classic 32-piece and 100-piece sets that introduced the world to magnetic building 27 years ago.  

For enhanced build-and-play options, the MAGNA-TILES Rail Racers Deluxe Set will feature 90 pieces, priced at $89.99, available July 2025. 

Rail Racers co-creator, Michael Bergmann commented, “My sons and I love building with magnetic tiles, but as we started playing with ball runs, it became impossible for my son to put them together by himself. There had to be a better way – a way to make ball runs more intuitive, less frustrating, and easier for kids to build. I came up with the idea to attach rail pieces to magnetic tiles and create a novel alternative to typical ball runs. Of course, since the MAGNA-TILES brand was our family’s favorite, I wanted to reach out to the best in the business to bring this idea to life!” Learn more about Michael Bermann and the creation of Rail Racers in this video. 

¹Source: Circana/Retail Tracking Service/JAN-DEC 2024/USD

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