MAGNA-TILES Introduces New Sets: Rail Racers 33 and 90-Piece Sets

MAGNA-TILES® Continues Industry-Leading Innovation with Reveal of New Rail Racers at Toy Fair New York 

First Fan-Made Invention Reimagines Ball Runs and Takes Magnetic Building to the Next Level

NEW YORK – March 1, 2025 – MAGNA-TILES® is America’s #1 Magnetic Building Sets Brand¹. They are racing into Toy Fair with Rail Racers. This is their first fan-made innovation. It was co-developed with Michael Bergmann, a dad of 3. This set embodies the “Build On” campaign. It brings thrilling racing action to building.

Rail Racers features intuitive magnetic track pieces for ball runs. They are designed for preschool-aged kids to build easily. They do not need complex pieces or adult assistance. Rail Racers provides endless build-and-play options. It is fully-compatible with all other MAGNA-TILES sets.

“Rail Racers embodies everything that makes MAGNA-TILES special,” said Michael Valenta, President at MAGNA-TILES. “It reflects our strong community and open-ended possibilities. It inspires children to explore new ways to play. We have spent over 27 years redefining the magnetic building category. We set the standard for quality and innovation. Working with a fan is an exciting development. This will inspire a whole new way to play!”

MAGNA-TILES is exhibiting at Toy Fair Booth #2519. Attendees are invited to discover their award-winning magnetic building toys. This includes the new Rail Racers set.

MAGNA-TILES® Rail Racers Set

MSRP $39.99 | Ages 3+

Available for pre-order at Amazon and Walmart, coming to retail stores worldwide in July 2025.

Get ready to race with the MAGNA-TILES Rail Racers set, the ultimate build-and-play experience! There are 33 pieces in the set, including:

• 4 Rails
• 1 Ball
• 24 Squares
• 1 Roof Rectangle
• 2 microMAGS ICE Right Triangle
• 1 Classic ICE Right Triangle

All pieces are compatible with all other MAGNA-TILES sets. This includes fan-favorites like the Classic 32-piece set. It also includes 100-piece sets. These sets introduced magnetic building 27 years ago.

For enhanced build-and-play options, the MAGNA-TILES Rail Racers Deluxe Set will feature 90 pieces, priced at $89.99, available July 2025. 

Rail Racers co-creator, Michael Bergmann commented, “My sons and I love building with magnetic tiles, but as we started playing with ball runs, it became impossible for my son to put them together by himself. There had to be a better way – a way to make ball runs more intuitive, less frustrating, and easier for kids to build. I came up with the idea to attach rail pieces to magnetic tiles and create a novel alternative to typical ball runs. Of course, since the MAGNA-TILES brand was our family’s favorite, I wanted to reach out to the best in the business to bring this idea to life!” Learn more about Michael Bermann and the creation of Rail Racers in this video. 

¹Source: Circana/Retail Tracking Service/JAN-DEC 2024/USD

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